Yes, it’s that time of year again. As the embers are being extinguished on the bonfires, some of the UK’s largest retailers begin the roll out of their Christmas TV adverts. The anticipation of these festive adverts now fill our news programs and newspapers at this time, partly as a nod to huge sums of money invested. Retailers plunge seven figure values in the making of their mini masterpieces and purchase airtime of between 4 to 8 times that value.
It's coming ... 21 April 2015 to be precise. Google's highly-anticipated new algorithm will begin rolling out on that date.Over recent years, website owners and web developers have learnt to take notice when Google makes algorithm changes. Panda (2011) reportedly affected the rankings of almost 12 percent of all search rankings whilst Penguin (2012) affected around 3%, according to Google's own figures.
Should I, Shouldn't I?Images are extremely important element in the design process - it's often the first element I'm asked for when presenting a job to our design team.Today, stock photography is very big business and a very popular option for many designers. However, like many elements of design, there's a number of pitfalls to avoid and simple rules to consider.